The Predictive Postcode by Richard Webber Roger Burrows

Author:Richard Webber, Roger Burrows [Richard Webber, Roger Burrows]
Language: eng
Format: epub
Tags: Social Science, Human Geography, Sociology, Urban, General
ISBN: 9781526448835
Google: yrlBDwAAQBAJ
Publisher: SAGE
Published: 2018-03-05T03:37:43+00:00

Here is an edited extract from the documentation of 2003 Mosaic that describes Group E: Urban Intelligence.

Urban Intelligence people are young, well-educated and open to new ideas and influences. They are cosmopolitan in their tastes and liberal in their social attitudes. Few have children. Many are in further education while others are moving into full-time employment. Most do not feel ready to make permanent commitments, whether to partners, professions or to specific employers. As higher education has become internationalized, the Urban Intelligence group has acquired many foreign-born residents, which further encourages ethnic and cultural variety.

These neighbourhoods typically occur in inner London and the inner areas of large provincial cities, especially those with popular universities. The growth in student numbers has led to their dispersal from halls of residence into older working class communities and the areas of large Victorian houses that typically surround the older universities.

Other inner city areas have also been taken over by recent graduates and young professionals who want to live close to their work and the facilities of the inner city. Demand for flats is outstripping supply, and developers are now building new flats as well as refurbishing older houses, particularly in locations close to old canals and docklands. In London, this extends into previously lower middle class suburbs such as Wandsworth and Hammersmith…

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